Articles tagged “destination marketing”

Edmonton, Canada has become a leading global hub in technology, artificial intelligence, and machine learning. Alona Fyshe, a professor at the University of Alberta and a researcher in the artificial intelligence field, shares what makes the city a world-class destination for tech innovation and events that bring the industry together.

Tourism campaigns out of the African continent are getting creative and breaking stereotypes in a way never before seen. We're here for it.

An ambitious target of one million tourists by the end of 2022 has Mauritius — a largely luxury tourist destination, diversifying to lure even digital nomads and retirees. Will this help them deliver the numbers?

No doubt a huge challenge facing tourism marketers in Europe — the inability to predict the outcome or end of Russia's war on Ukraine, as well as how to hit the right notes amid human loss and devastation close to home.

Destination marketers are skilled at helping travelers plan trips, but they're poor at encouraging transactions. Are they missing a trick by not driving more direct bookings and, thus, helping to level the playing field for the smallest travel suppliers?

Episode #38 of the Event Manager Podcast focuses on the exciting world of destination marketing and features Stephanie Cheung, director of strategy and insights at MarketID. Cheung is passionate about the event industry, particularly how destinations can impact people's lives.

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

The startup Heygo is like a "Twitch for travel" in the sense it's surfing the waves of interest in live-streaming by the creator economy. Destination marketers need to tune in.

It’s about time Africans were portrayed as central protagonists in the exploration of their own backyards. But Uganda’s new campaign also shows how African destinations can stand out more sustainably — pushing for local and regional tourism short-term, and preparing for more adventure and community-based tourism down the road.

That no one dug deep enough to find out that the "Keep Calm and Visit Ukraine" message was not published on a government website says a lot about the state of the internet today. Disorienting tourists when uncertainty already rules over travel is downright irresponsible.