Articles tagged “destination marketing”

Episode #38 of the Event Manager Podcast focuses on the exciting world of destination marketing and features Stephanie Cheung, director of strategy and insights at MarketID. Cheung is passionate about the event industry, particularly how destinations can impact people's lives.

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

The startup Heygo is like a "Twitch for travel" in the sense it's surfing the waves of interest in live-streaming by the creator economy. Destination marketers need to tune in.

It’s about time Africans were portrayed as central protagonists in the exploration of their own backyards. But Uganda’s new campaign also shows how African destinations can stand out more sustainably — pushing for local and regional tourism short-term, and preparing for more adventure and community-based tourism down the road.

That no one dug deep enough to find out that the "Keep Calm and Visit Ukraine" message was not published on a government website says a lot about the state of the internet today. Disorienting tourists when uncertainty already rules over travel is downright irresponsible.

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Good morning from Skift. It’s Thursday, January 13, in New York City. Here’s what you need to know about the business of travel today.

Destination marketers have put up a positive outlook for 2022 aiming for diversified funding and revenue sources along with some crucial internal changes focusing on stakeholder engagement, targeted marketing, and sustainability initiatives. It is to be seen if the changes contribute to continual recovery and growth.

It's not obvious the world needs another payment method. But a points-based loyalty program tied to the new debit card may give Visit Mexico a tool to steer travelers to suppliers and locations that most need visitors. The idea is intriguing.