Articles tagged “destination marketing”

Great storytelling always wins, in that it reminds us what travel should be about — the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."

A new report examines key trends as U.S. tourism reopens to international travelers. Authentic storytelling and messaging that emphasizes responsible travel and sustainable tourism will help destinations attract a diverse and enthusiastic global traveler base in 2022 and beyond.

Here's to hoping we don't see another one of these anytime soon. Host communities everywhere, irrespective of the destination's income level or racial makeup, are the face and the raison d'être of this global tourism industry — and they deserve better.

In this video conversation from the 2021 Skift Aviation Forum, we hear from Brad Dean, CEO of Discover Puerto Rico, about Puerto Rico's rising destination demand and successful approach to attracting and sustaining air traffic.

Destinations continue to push out some of the best tourism marketing campaigns we've seen since the big pandemic pause.

Developing more innovative and stable sources of funding remains critical for this important, expanded destination management role to succeed. Some DMOs are on it, but many more continue to rely primarily on hotel bed taxes. Is the rapid return of travel dampening the sense of urgency?

As the U.S. prepares to reopen fully to the vaxxed, Los Angeles is seeing signs of demand from Canada, the UK and even Australia — proof that one of America's most popular cities is far from dead.

Those U.S. destinations that have stayed ready during the pandemic for the return of international visitors don't have to waste valuable time getting prepped. The White House's unexpected relaxation of rules, however, has tourism officials scrambling.

This new "friends not rivals" approach to marketing destinations might just get more traction from today's changed traveler.

For DMOs, first-person, locally told stories will be critical throughout recovery and beyond. Visit California is using visual stories to build trust and confidence among locals and visitors, foster stronger relationships with partners and stakeholders, and amplify local voices.