Articles tagged “destination marketing”

Travelers are increasingly intentional about aligning travel decisions with values. Tourism marketers will have to use all the channels to hit the right tone for the right consumer segment, says a new report.

It's obviously tremendous for the tourism industry that LGBTQ travelers have been enthusiastic about hitting the road this summer. Imagine how much more revenue destinations could earn if they did a better job of marketing to that community.

The pandemic showed destination marketing organizations the importance of user-generated content — specifically visual stories — to engage audiences in a changing world. Here, we look at how destinations can take advantage of this powerful new method of storytelling.

Florida's tourism marketers are going the extra mile to beat the competition this summer: co-producing and launching an original series set in St. Pete-Clearwater and launching on Amazon Prime Video. It's a whole new tourism marketing frontier. Action!

Destinations, start spending your marketing dollars on the ultimate repeat visitor — the remote worker.

A proactive stance throughout the pandemic has landed Houston with a bumper H2 2021 of in-person events, a suite of new attractions, and high hopes for the future of meetings and conventions in the city.

The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.

Destinations are not out of the woods yet with vaccines — but you wouldn't know it from Visit Orlando's new marketing campaign, unless you watched Walt Disney World's ads instead. What's behind the polar opposite messaging?

If rapid vaccinations stay on track, the head of Britain's tourism arm expects a brighter summer ahead, including pent-up demand for Bridgerton tours. But the recovery for inbound international travel will be slower.

New Zealand's latest "traveling under the social influence" campaign could have been brilliant, if it weren't so ill-timed. It's a privilege to be the first to beat Covid, but it can also be a blind spot.