Articles tagged “destination marketing”

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

A new era of travel is dawning. After mass tourism all but ended during Covid-19, and with the road to recovery ahead, what comes next? Moving into 2021, tourism needs to be about more than just the visitor; it needs to be a harmonious ecosystem that benefits locals and visitors alike.

In this roundup, we highlight our coverage of Airbnb's financials released ahead of its initial public offering (we wrote eight articles!), the key takeaways from the inaugural Skit Aviation Forum, and a look at smarter destination marketing.

With source markets on lockdown and shifting border restrictions, destinations are targeting global and regional travelers they'd previously overlooked. The result? A rise in multilingual and cross cultural tourism campaigns. It’s about time.

Jean-Francois Lalonde, an associate professor at Université Laval in Québec City, studies computer vision and artificial intelligence. He’s also playing a leading role in attracting and hosting events within Canada’s technology sector.

Quick adaptation and innovation have been essential to Houston’s response to Covid-19, through new events, initiatives and technology. With Houston First Corporation on the comms, the problem of Covid-19 went from crippling to simply a new way of being.

Regional innovators like Cathy Hogan, an expert within Canada’s natural resources and ocean technology sectors, are continuing to drive the future of meetings, tourism, and economic development within Canada.

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.