Articles tagged “destination marketing”

The U.S. Travel Association's latest campaign — launched in conjunction with 75 travel companies and trade organizations — shows the task of marketing travel in a pandemic hasn't gotten any easier.

With the Covid-19 tourism crisis upending traditional marketing strategies, destinations are placing local residents and businesses at the heart of their recovery plans. Instead of reaching out to visitors traveling from other regions, destination marketing organizations are finding creative ways to encourage locals to explore their own communities.

In March 2020, Covid-19 became the biggest disruptor in modern travel. Now, six months on, international borders are slowly starting to reopen, and travelers are eager to return to some normality. This guide presents new research-based perspectives on what it’ll take to get the world moving again.

The virus isn't going anywhere come autumn, but there is some hope that the travel industry can stretch the summer travel season into the cooler months.

It’s long been the case that destination marketers have largely ignored Black travelers. But with the widespread protests following George Floyd’s murder, the industry is rightly being called out. It's time to go beyond mere representation and focus on holistic change from the inside out.

Destination marketers first faced the challenge of finding the right tone in the midst of a pandemic — now they have to figure out how to push their carefully calibrated messaging with drastically reduced resources.

The summer travel season is showing signs of opening up, but travelers are right to be wary and cautious. Tourism marketers are coming up with ways to meet travelers (and their concerns) where they are.

If the current crisis has taught us anything, it’s that destinations must put sustainability at the top of the agenda to thrive. Will coronavirus be a turning point for Southeast Asia’s volume-fixated tourism model?

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself.

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.