Articles tagged “destination marketing”

Tourism in Colombia has surged in recent years, partly thanks to the fact that tourism leaders are positioning the country as a leading destination for nature and outdoor adventure experiences.

In less than 100 days, Cape Town may run out of water. While the impact on the city’s crucial tourism industry has been limited thus far, that could soon change.

Tourism, along with business travel, is on the rise again in the UK due to a weak British pound and cheap flights. VisitBritain is trying to make the most of it despite the lingering ramifications of the political mess that is Brexit.

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

Destinations can be doing a lot more to forge alliances between tourism and tech. London & Partners shows how.

At long last, Florida's tourism industry knows its fate. While Visit Florida will have enough funding to keep the lights on in the coming year, it faces a litany of new procedures and restrictions that will likely send reverberations to other state capitals across the U.S.

Brand USA has reported positive returns on investment and built the U.S.’ national tourism marketing operations from the ground up over the past six years. But now one of its most important tasks is ensuring the President -- and his Twitter handle -- don’t derail its momentum.

If legislators ultimately slash funding for Visit Florida — and the state's governor signs off on the budget — will the private sector step in with more cash? Or will the organization be forced to cut its marketing efforts as competition heats up for international tourists?

Tourism boards have taken on more functions in recent decades but promoting economic development has been a consistent theme for the sector since its beginnings. Convincing lawmakers that locals benefit from tourism marketing has become increasingly important for ensuring tourism boards' survival.

Smart destination marketing organizations will recognize that civil rights isn't just a hot-button political issue — it's a crucial part of a destination's identity, and with the right tech, it can draw visitors accordingly.