Articles tagged “destination marketing”

Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.

Destinations need data to know how to help their hotels, restaurants, and attractions market themselves. While they don't need to know anything too intimate about travelers, they're still making sure all their t's are crossed as more privacy rights laws take effect.

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

Levitz uses her weaknesses as strengths and has remained a humble leader, despite the outsize impact she has had on Philadelphia's booming tourism industry during the past four decades. Every destination can learn something from her leadership.

A Facebook advertising campaign can help destination marketers effectively reach potential travelers, if done right. CrowdRiff looks at examples from 50 U.S. states to see what works and what doesn’t.

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

Tune in to hear experts on European tourism discuss the recent growth in visitors — and how to best manage it.

The number of Chinese passport holders is expected to double by 2020, and digital and social media fuel the decisions they make. Destinations looking to attract this valuable group of travelers need to get fully on board with digital to grab their attention.

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.