Hyatt Targets 90% Asset-Light Business, Plans More Hotel Sales
Hyatt’s real estate sell-off is largely complete. The focus now shifts from asset sales to sustaining fee growth.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
New Marriott and Hilton Filings Reveal Risks From AI Platforms to Direct Bookings
Artificial intelligence isn’t charging hotels commissions yet. But lawyers at Marriott and Hilton are already preparing for a world where AI platforms could become the next powerful gatekeepers in travel distribution.
Hilton CEO: 2026 ‘Will Be a Lot Better Than 25’ After Results Show Sluggish Growth
Hilton’s muted growth in revenue per available room last year primarily reflected an economic strain on mid-market travelers. Yet CEO Chris Nassetta is optimistic about what he's seeing in the overall bookings data for 2026.
Marriott Expects Olympics and World Cup Lift: Live Tourism as New ‘Norm’
Marriott isn't treating the Olympics and World Cup as one-off windfalls. It says experiences-driven travel remains strong and that 'live tourism' has become a steady growth lever.
Marriott Plans New Credit-Card Deals, Sees Surge in Fee Revenue
With U.S. room demand staying subdued, Marriott may find its 2026 profit growth in a higher-margin place: credit card swipes on its co-branded cards.
Budget Hotels Are Struggling. Wyndham’s CEO Sees Opportunity
Wyndham holds about 30% of all U.S. branded economy hotels. CEO Geoff Ballotti said in an exclusive Skift interview that he's optimistic for the budget segment, despite the recent cost and demand pressures it's faced.
Activists Target Hilton CEO’s Home Over ICE Housing
Targeting a CEO’s home marks a new phase in the anti-ICE campaign — and a reminder that hotel groups now face reputational risks in an ever-more politicized moment.
Choice Hotels Targets 100 Hotels in Africa by 2035
Choice must prove its partner-led, franchise-only model can overcome a regional track record of slow builds and unrealized projects.
MGM Resorts’ Las Vegas Revenue Dropped, But CEO Says Worst Is Over
MGM Resorts said Las Vegas is stabilizing after a tourism decline last year, though leisure travel and Canadian visits remain soft.
Accor’s Message to Sofitel Owners: ‘Renovate, Rebrand, or Exit’
Accor, the Paris-based hospitality company, is continuing a sweeping renovation campaign at Sofitel, its largest luxury hotel brand.