Marriott CEO’s 8 Biggest Shifts: From Midscale Push to Fending Off ChatGPT
Approaching his fifth anniversary as CEO, Anthony Capuano has restructured the world's largest hotel company to move faster and try to put guests first.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
LVMH CEO: ‘Vuitton’s Not Going to Go Into the Hotel Business’
LVMH CEO Bernard Arnault said there won't be a Louis Vuitton Hotels brand, despite online speculation to the contrary. He said he wanted to keep the retail brand 'focused, not diversified.'
Ennismore Ends Co-CEO Model as It Enters Next Growth Phase — Exclusive
The leadership reset points to a company preparing itself for a more scrutinized phase of growth.
Boutique Hotels Were Rebels. Can They Survive the Corporate ‘Lifestyle’ Takeover?
Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?
Accor Launches App in ChatGPT to Compete for Early Bookings
ChatGPT isn’t replacing hotel distribution yet, but it’s becoming too important for hotels to ignore as AI reshapes how trips are planned.
Hilton’s Next Brand: ‘Undergraduate’ Hotels for Small College Towns — Scoop
Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.
Ian Schrager Taps Highgate to Expand Public Hotels Brand
Ian Schrager created culturally resonant boutique hotels for decades. He's back to prove he can scale the Public Hotels brand despite changing market dynamics.
Mamdani Bans Hidden Hotel Fees and Credit Card Holds in NYC
By taking on the issue of credit card holds, NYC is going one step further than the national FTC rule on junk fee disclosure. Small hotel operators will be most affected.
Hilton and IHG Franchisee Suspends Operations During ICE Surge in Minnesota
A franchisee of Hilton and IHG has temporarily closed its two hotels in St. Paul, highlighting a challenge that may face other hoteliers nationally in coming months.
Outsite Lands Private Equity Backing for ‘Social Extended Stays’ – Exclusive
The loneliness epidemic has become a concern in the West, and Outsite is positioning itself as a commercial remedy for travelers that's partly fueled by a paid subscription program.