Articles tagged “instagram”

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

Selfies are an element of vacations that aren't going away any time soon, and some hotels are adapting to the craze. If guests at times get creative about their selfies, some hotels are likewise getting inventive, and they can reap the financial benefits.

Sometimes, it's not all about numbers, it's more about people, big and small.

Connect and partner with influencers that your brand's audience identify with and aspire to be.

Most destinations are still trapped in a cycle of poorly made YouTube videos and print ads, causing them to miss out on major opportunities awaiting in today's most popular social and visual apps.

Instagram is a risky choice for the museums whose social media audience tends to be older and more active on Facebook; however, the results will provide a great use case for social media campaigns.

Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."

Snackable videos are still underexploited by brands, but as platforms such as Twitter and Instagram become more multi-format, travel brands will have an opportunity to experiment and expand.