Articles tagged “instagram”

With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.

The smallest element of a destination can stick with travelers the most. Even if that element isn't so small.

The most Instagrammed cities and places of 2013 are largely located in the U.S. so it's little surprise that the company is looking to hire an international communications manager. It needs more than U.S. travelers in foreign countries to expand its reach.

There are few surprises in the most talked about places across U.S. social media sites, indicating that pure volume rather than unique content is what keeps them at the top.

Instagram Direct is a nice new feature, but hardly anything revolutionary. Travel marketers might make some use of it, but it doesn't look like anything that could provide any scale to such attempts.

Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.

The United States recently started promoting itself as tourist destination overseas, but these images shared on social media channels worldwide will send a much louder and unwelcoming message to potential visitors.

The Interior Department's first smart move was leveraging its own photo resources to build a social presence. It's now engaging the public on important department issues while generating excitement about the parks that were once at risk of being forgotten.

It's difficult to determine if a strong Instagram presence really adds up to any significant impact on business or whether those traditional travel companies picking other social media battles are missing out. If anything, well-liked travel brands enjoy another point of contact with current and potential customers.