Articles tagged “instagram”

The story of travel in 2014 is one of evolutionary leaps and breaks from the past. Understand the year in 25 travel moments.

Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.

The most engaging topics revolved around travel tips, listicles, and curated photos from crowdsourced images.

It is no surprise that most of the locations are tourist destinations, with the exception of two sites in Russia.

Social campaigns are a dime a dozen today, pushing travel brands to become ever more creative with offline activations to fuel their ambitions.

Brands that know their audience best and cater to their dreams will gather momentum.

Social marketing is as much about building a brand as about selling an actual product. Four Seasons' current campaign is putting its properties on the bucket lists of thousands of health-minded travelers.

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.

Accommodation choices are being narrowed down with guest photos uploaded on Instagram.

User generated content has become native to Instagram and is becoming one of the most effective marketing platforms in the evaluation stage -- one step away from the purchase decision.