Articles tagged “instagram”

Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.

Should publishers of traditional travel guidebooks be concerned? Possibly, if this trend continues to evolve. Especially so, if Instagram becomes a more visually appealing replacement for sites like Yelp or TripAdvisor.

More travel and hospitality brands are trying to find novel ways to monetize Instagram and although the platform has evolved to try to accommodate more of marketers' needs, its abilities as a hotel booking channel remain somewhat limited. Still, Starwood's Tribute Portfolio is betting that user-generated content from influential fashion stars on Instagram can help them boost bookings at two of their Parisian properties.

Earned content, or user-generated content is a new key player for travel marketers. Download Olapic's free strategy guide, "How Earned Content is Transforming the Travel Industry”, to learn more about this rising marketing trend.

Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

Some of the world's top tourist sites are also some of the world's most Instagrammed places. Go figure.

Inspiration and influence combine to form a potent form of persuasion on consumers' smartphones and screens.

If you haven't paid attention to the digital marketing news all week, now you can get what you need to know in just a few minutes. You're welcome.

Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.