Articles tagged “instagram”

The integration of user-generated content into campaigns reassigns creative control from composing and capturing images to identifying real-life stories.

Instagram is slowly opening the floodgates for all brands to better market to its highly engaged user base, but it remains to be seen if users will be turned off by this and how it will continue to retain and grow the community.

Instagram is the wild west of inspirational campaigns.

Raising awareness of a new brand offering, especially one as nuanced as an independent collection, takes time and a multi-layered approach that's critical to brand's eventual growth and success.

Creating separate Instagram accounts that feature evergreen and static content is a one-trick pony.

The carousel is visually appealing, but clicking through to a mobile branded site for travel brands may still not be enough.

We’re still in the early days of the Instagram Influencer, but the one thing we do know is that great visuals will catch on no matter who’s doing the sharing.

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

The story of travel in 2014 is one of evolutionary leaps and breaks from the past. Understand the year in 25 travel moments.