Articles tagged “marketing”

Canada’s decision to pull leisure marketing from its poorest performing markets is an interesting tactic, but one that gives individual destinations an opportunity to stand out without competing against the more influential country brand.

Klout hasn't broken through as a promotional tool for travel brands, even though experiments with hotels and airline lounges have been done before. This is among the highest profile such deal, and will likely bring more social media love for American.

Social media for a travel attraction should be engaging and give insight into a destination; it’s easier to be creative with the voice of dinosaur trapped in a museum than as a staid social media manager.

Any corporation that jumps into a hot social issue risks alienating customers, but the conversational and personal nature of social media allow brands to take a chance on controversy.

Tweets at passengers and sponsoring food trucks helps airlines soothe flyers bothered by crowded flights and hefty fees.

Neither of them are catchy enough, but among the two, the winner is obvious, the "Isle of Awe Land." Which is what Iceland is anyway.

Banff Squirrel says it best himself: “A good approach to Twitter is to have someone at the helm who loves their product.” Being able to convey a personality and passion can define a destination’s brand more than sharing events and pictures.

One of our big roles at Skift is to shine the harsh light on the cozy relationships all across the travel industry, and travel bloggers are one of those we will continue to ask questions about.

Big pops of airborne color help a carrier stand apart from rival silver tubes gliding through the sky. Here are the ones that inspire us.

Nearly $400K in base pay is a sweet ride, especially when the quality of the city's tourism infrastructure -- namely quality hotels -- haven't kept pace with other types of development in the city.