Articles tagged “southwest airlines”

As airline integrations go, Southwest-AirTran has been relatively smooth. United-Continental is a nightmare in comparison.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Outsourcing maintenance is great until it isn't.

With the soccer ball angle, Southwest should have announced this recycling program during the World Cup. No worries, there is a good message about the environment and smart business here, and it is all sustainable.

Find new ways to engage with your brand's audience like they are community members not just fans.

Southwest is flying to destinations in the Bahamas, Jamaica, Aruba and Mexico where there is plenty of competition, but the carrier believes that it has plenty of room to grow in these new international destinations and it will undoubtedly shake things up for its rivals.

A funny flight attendant is much more likely to get passengers' interest than a video pre-loaded with a message from a CEO like Delta or United do.

Celebrate the people who make your brand human, share striking images, and offer contests to deepen your fans' considerations to convert them into trackable actions.

While photos and hashtags are still worthy forms of social media currency, customer service is proving to gain more value for airlines.

Virgin and Delta have a fifth of the available gates at Love Field, while Southwest retains everything else. It's interesting when Delta is the little guy.