Articles tagged “wellness”

There’s now a wellness-themed trip out there for almost every traveler’s wants, whether that’s an ultra-exclusive self-care summit or an intense hiking tour in a remote locale. So it comes as no surprise that the already booming wellness industry is now benefiting from people hitting the road.

Wellness may be booming, but there’s still plenty of opportunity to do something new, said Octave Institute founder Fred Tsao. His holistic vision, based around the idea of Quantum Leadership, could become a new model for the sector.

It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.

Given the macro shift toward wellness in culture, it shouldn't be surprising that travel brands, with their expansive reach, need to be innovating in this space as well. Some of the smartest brands here are trying thoughtful new strategies to improve guest comfort and boost well-being.

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

There’s a lot of money to be made in wellness travel. Big tech is smartly capitalizing on this growing sector by creating services that cater to travelers with personal well-being in mind, whether they’re slogging through a work trip or enjoying a DNA-based tourism trek.

The wellness market is huge, but InterContinental Hotels Group hasn't had a finger in it. Watch that change as it leverages the Six Senses acquisition for spa concepts for its brands.

The Skift Design Awards recognizes the brands and designers shaping the future of travel experiences. We've pulled together a panel of judges from Bunkhouse, AWAY, Slack, WeWork, and more.

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.