TikTok Turns Travel Videos Into Bookable Stays and Experiences
Photo Credit: A look at the new TikTok Go feature, which allows users to tap on videos to book hotels and experiences. Courtesy of TikTok
Skift Take
TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.
TikTok turned scrolling into buying with TikTok Shop — now it wants to do the same for trip booking. TikTok Go, launching Tuesday in the U.S., lets users tap destination videos to compare rates and book hotels, tours, and experiences through OTAs and experience partners.
Launch partners include Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com. The move is TikTok’s most direct push into the sector since it introduced Travel Ads last September.
“TikTok is already where America discovers what’s next. Now it’s where they can book it,” the company said in a blog post on Tuesday.
TikTok Go is not a dedicated tab or section inside the app. Like Ti
