Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?
In 2025, travel matured from a post-pandemic sprint into a disciplined, value-driven market that prioritizes experiences and revenue quality over just driving volumes. As growth shifts Eastward and geopolitics redefine travel corridors, the industry’s success in 2026 will depend on its ability to remain tech-agile and price-resilient in a volatile world.
As immigration enforcement puts airlines, hotels, and passenger data at the center of a national conflict, the U.S. travel industry has responded with near-total silence.
Mews is pushing artificial intelligence beyond guest-facing features and into the core of hotel operations. The real question isn’t whether the technology exists, but whether hotels are ready to let software manage day-to-day decisions at scale.
Many planners don’t realize how hotels evaluate RFPs, and are disappointed when they’re turned down, while hotel salespeople say their hands are tied. More education on both sides would help.
IHG bringing the Vignette Collection to India isn’t just about adding another brand name to its portfolio. It’s a sign that India is no longer only about mid-market hotels doing the heavy lifting. There’s now enough demand, confidence and spending power for luxury hotels to co-exist with them.
For years people have wondered whether Airbnb's business is doomed as it faces increased regulation around the world. Airbnb has an answer to getting shut out in that manner — hotels, hotels, hotels.