Articles tagged “millennials”

Dramatic socio-economic and political events over the last 15 years have formed the priorities for Millennials more than the advent of digital technology.

Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper insights are really driving millennial travel habits, and how are marketers adapting their strategies to cater this surging age group?

Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper insights are really driving millennial travel habits, and how are marketers adapting their strategies to cater this surging age group?

As consumers age, they tend to become more satisfied with their experiences. Millennials are no different.

As the next generation of meeting planners rises in the work place, hotels and event venues need to better understand their behaviors to close more group business.

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event…

That passengers are willing to pay for some conveniences that would otherwise be free--such as flight updates, in-seat power, and better baggage tracking--tells you everything you need to know about the state of affairs in today's air passenger experience. There are projects underway to solve these issues, and no one has talked about charging for them. We hope this doesn't give anyone funny ideas.

Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.

Within this generation lies an enormous skew in maturity, career, and fiscal spend, a trajectory shaped most dramatically by the silicon age and the boom of mobile technology in the early 2000s.

Travel articles often have the power to connect with all five senses in ways photos and videos can't but the moral here is any multimedia travel content needs good writing to appeal to a millennial audience.