Articles tagged “millennials”

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.

A negative mind might suggest that Marriott is culling young talent for innovative ideas that it can turn around and slap a Marriott logo on; however, the brand deserves credit for going all in on its millenniall-or-bust development strategy.

Adventure travelers say they would use travel agents and tour operators for their experience in knowing what destinations offer, but these findings question whether these travelers think travel agents and tour operators know exactly what they're looking for: an experience that is all their own.

As digital devices augment all levels of the trip for travelers, the business traveler is navigating a landscape both fueled and complicated by the increasing autonomy that mobile technology provides to the individual. Here's how to understand it a little better.

Marriott shows its lighter side with a new campaign attempting to inject humor, energy and sex appeal into the select service hotel market to attract a broader Millennial customer base.

The U.S. hotel pipeline isn't anywhere near pre-recession levels, but it is fairly healthy with the emphasis on midscale and upscale brands.

Mobile devices and on-demand services from Uber to Seamless are creating a generation more accustomed to instant gratification then the satisfaction of working for reward, and the trend has very real implications for hotels looking to gain millennial travelers' loyalty from a young age.

With the U.S. hotel industry performing well, it is losing some business from the sharing economy, but there isn't a lot of hurt yet. That could come later.

Marriott CEO Arne Sorenson says he is having "fun" watching the development of Airbnb. He adds that Millennials will be a "massive" portion of Marriott's customer base in a decade. It won't be too much fun, though, if Millennial travelers stray from hotels as their best options for a stay.