Articles tagged “millennials”

Despite all the marketing interest in reaching millennials, it may be the baby boomer generation that is the most likely business source for travel advisors. It’s a high-spending demographic that values interaction with those they can trust.

Creating customized college packages is smart for several reasons: Parents are happy to pay for a less stressful experience and young affluent teens become comfortable with a brand during a critical and memorable moment, leading the way for future business.

While some cruise lines have had success targeting younger travelers, it is older people who are still the most interested. But so what? There are plenty of wealthy retirees who are happy to while away their days sipping cocktails at sea.

Even if you think you've heard enough about millennials and Chinese consumers, it's worth keeping an eye on how both are reshaping the luxury travel industry — especially as brands are looking to target them in the coming years.

The luxury goods market is going to be worth more than $450 billion by 2025 and many of its trends are relevant to travel as well. Younger consumers see brands in a different way than previous generations — and for them consistency is key.

Business travel is obviously a great way to advance your career, but few talk about the negative effects like weight gain, stress, and problems with personal relationships. As younger professionals enter the workforce, more travel managers and corporate leaders should pay attention to the ways that business travel can lead to a problematic lifestyle.

While most American road trips are DIY, created piecemeal on a budget, the luxury set has options and smart travel brands know who to target.

One thing we know about millennials is they don't like to be pigeonholed. Was a millennial-focused cruise line something they really wanted? It looks like the answer is no. Joon, of Air France notoriety, take note.

Just when you started having it up to here with ballyhooed buzzwords like millennials, authenticity and experiential travel, along comes J. Walter Thompson with a whole new compendium of marketing terminology. Let's see what sticks.

Millennial-friendly products and services are finally on the rise in South Africa’s tourist industry, and the desire for immersive experiences could see a much-needed trickle down of tourism spend.