Articles tagged “passenger experience”

Wi-Fi suppliers are, quite literally, in a space race to win the Wi-Fi market. New satellites in orbit and due to launch will allocate greater bandwidth, and deliver higher speeds, to meet the needs of airlines and their customers alike. While there is still a way to go before in-flight Wi-Fi is ubiquitous, we’re getting closer every day.

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

We're still skeptical that large file downloads, Netflix-watching and seeing Grandma's face at 35,000 feet is a near-term reality, but speeds will undoubtedly get gradually faster as more satellites are launched for passengers' delight.

Singapore Airlines has built a reputation on offering a comfortable long-haul flying experience and adding high-speed connections to the mix fits in with today's trends for the onboard services passengers value most.

The really good news is that, while Premium passengers drive profits, Economy passengers are growing. That passenger growth can lead to positive changes in future Economy cabin design.

Traditional full-service airlines are an endangered species in the skies, and have been for decades, as industry consolidation proves. But a passenger perception gap still threatens the business. The legacy airlines remaining must focus on better brand definition to improve passenger satisfaction, if they are to survive.

Passengers like to have nice cabin environments, but they don't seem willing to reward airlines for offering them. It would appear, most often, that passengers choose airlines based on affordable fares and convenient routes. As IATA’s Tony Tyler said, you get what you pay for.

Passengers will certainly JetBlue know how they feel -- one way or the other -- about the reduced pitch and extra seats added in JetBlue's A320s starting midway through 2016. Barring a passenger rebellion, the extra seats will be a financial bonanza for JetBlue.

Fees aren't all bad, but all fees can be made to seem bad by poor positioning, communication, and presentation.

Yes, it’s a gently skewed sales tool for Icelandair. Of course, it is! But it’s still gorgeous. We hope it will inspire other airlines to go make a better one. They can start right now.