The 10 Best Designed Tourism Websites in the World 2022
Skift Take
In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.
Almost every tourist these days is making decisions about their travels based on what they see online. From themed trips to budgeted food tours, travelers crave previews of potential destinations and surf the internet to learn anything they can about a new and exciting spot.
Due to intense levels of pent-up travel demand followed by impulsive and impatient post-pandemic travelers, tourism website design is more important now than ever before. The competitive space for well-designed websites is more ambitious, and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, it's easy to notice that attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal.
With that being said, tourism organizations are slowly learning that the old ways simply don’t